The internet is a very large place. For those who operate on the local level, it can be intimidating trying to find their way through all of this space by themselves without any form of guidance. Local SEO gives these businesses exactly what they need in order to thrive online: direction and support! With different strategies for marketing your brand and products depending on where you are located, regional companies will have an easier time competing with bigger brands that don’t cater as well specifically towards customers within smaller areas because they’re too busy focusing more nationally or even internationally.
Top 10 Ways to Improve Your Local SEO Right Now — Think with Shamim Ayub
1. Create a Google My Business Account
The Google My Business dashboard is the place to go if you want your business name, address, phone number and store hours on top of all other search engine results. Optimizing this information can help get it in front of potential customers who are searching for what they need from their smartphone or tablet — whether that’s a restaurant nearby with good reviews or an auto shop able to fix problems at any hour.
2. Get Regular Reviews from Happy Customers
The next time you’re feeling like your business is struggling, try getting more reviews online and see whether that changes. Bright Local has revealed in their latest report on Local Consumer Reviews how much they believe people rely on them when it comes to buying products or services locally- 85% of customers read online reviews as much as a personal recommendation!
The vast majority of consumers will put just about every purchase decision out there up against the opinions other local buyers have shared through social media platforms such as Google My Business, Yelp!, Facebook Pages etc., so if you want your company to be successful then get some positive feedback from happy customer testimonials!
3. Optimize for Voice Search
Voice search is the future of SEO as it will grow more rapidly in coming years. In local marketing, this means that you need to optimize for how people ask questions when they speak into their devices and not just type out searches on keyboards! This was especially important because customers use long-tail keywords when searching with voice compared to regular typing. So if someone asks “Who are your top three competitors?” With a typed query, you might say: “Metro PCS offers some pretty great deals.” But with a spoken request…well now we’re talking about what needs to go into content optimization so that users feel comfortable asking these sorts of conversational inquiries where traditional question starters (who, what) come up naturally throughout the process).
4. Create Content Based on Local News Stories or Events
Local businesses have a unique opportunity to get their customers’ attention by creating content that relates directly to the local community. For example, blog posts about recent news stories or videos of your business supporting charities and causes in the area can go a long way towards connecting with people on both an emotional level as well as making them feel more connected and invested in your company’s success.
There’s nothing quite like authoring content that speaks or relates directly to a local issue in order to grab your customers’ attention. Some strategies include: writing blog posts around local news stories, activities, and events; creating videos about the charities you support or causes that are close to home for you; setting up location-specific webpages on your website with high-quality, locally relevant content if you serve different parts of a region.
5. Optimize Your Website for Mobile
A 2018 Stone Temple study found that the shift to mobile is happening faster than expected. In 2017, 57% of all website traffic was from a mobile device and only 37% came from desktop devices. This trend could be due in part because people are using their phones more often for local searches since 75% of those who exhibit local intent actually visit stores within 24 hours after conducting an online search on their phone!
New research shows that most websites have shifted towards having content specifically tailored for viewing on smartphones; 63%, up 12 percentage points year-to-year according to data compiled by Google’s DoubleClick Ad Planner tool announced at last month’s annual IAB conference ̶ demonstrating the increased importance marketers place upon understanding how different audiences.
6. Hone in on Local Keywords
Your business needs to be relevant for local customers, and Google’s own Keyword Planner lets you filter keyword searches based on location so that your website can include the popular search terms in a given region. This way, when someone is looking up what keywords they should target locally through their browser or phone app, your site will show as an option!
7. Use Location Pages or a Location-Specific “About Us” Page
Location pages are a great way to show off what your company has to offer. Whether you’re building an office or just want the occasional customer, these front-page features of Facebook will help establish that sense of personal connection with their customers they crave so much. If there’s one thing about being in business today it’s location!
Location pages are a must if your business has more than one location in an area. These pages need to provide the following, at a minimum:
- Store hours
- Name, address, and phone number
- Individualized descriptions
- Testimonials
- Promotions
- Parking availability
- Google Maps attached to each location page
8. Take Advantage of Online Business Directories
Online business directories are websites which provide valuable information to visitors and customers looking for a service or product. Some of these include Yelp, Foursquare, MapQuest, Yellow Pages among others. Local SEO ranking will be improved by having your company listed on such sites because they allow the search engines access to more pages than just those directly linked from google maps listings; this includes links in all manner of content including articles written about you as well as reviews left by users like yourself who have found what you offer helpful!
9. Focus on Link Signals (Get High-Quality Backlinks)
Local SEO is an essential part of your marketing plan, but the quality and quantity of links you get matter. Moz’s 2017 Local Search Ranking Factors study found that link signals are first- and second-most important factors for local results in Google’s search engine listings, as well as ranking on localized organic rankings. Link signals refer to backlinks pointing towards a website or web page from another site — typically generated by creating content related to others’ articles which find it valuable enough to include their reference point within them (citations).
10. Create a Dedicated Webpage for Each Product/Service You Offer
While it can be tempting to lump all of your products and services together, resist the temptation. Dedicate a page for each unique product or service that you offer instead. This will give search engines something interesting to find on your site which increases ranking possibilities while also keeping customers interested with easy access to information about what they’re looking for when they visit one specific area of your website like car insurance quotes from Geico Insurance Agency in Idaho Falls !
Local SEO: More Important Than Ever
Google changes the SERPS for local searches quite often. You never know when they will introduce new features, but you can count on them coming because this is what Google does best. That’s why it’s important to stay up-to-date with these changes and always have a plan in place so your business doesn’t fall behind as soon as something new happens. But if that sounds like too much work or not within budget, there are SEO service providers out there who can take care of all those updates for you while making sure your site stays relevant no matter how many changes come along!
Contact Now : Get Free Effective Local SEO Consultancy Below!!
Name: Shamim Ayub
Email: shamim.ayub24@gmail.com
Phone: +8801685807339
WhatsApp: https://wa.me/01685807339
Skype: shamim.nerab
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