The real estate industry is a lot like the film and theater industries. Agents need to have their own unique personalities while having connections with many different people in order to make deals happen. They are also constantly seeking out new opportunities that will bring them more business, just as actors look for roles or directors search for films they can be part of. In both cases, it's all about networking!
12 Insanely Successful Real Estate Marketing Ideas from Top Agents On 2021
- Create a website
Many customers search the internet for properties before they buy. Creating a website will show your future clients what you have to offer in real estate and add convenience by including listings on your site with updates regularly, providing an easy way to find property as people are searching online for something specific.
- Build a blog
You can also start a real estate blogging business and create content optimized for SEO. This ensures that all the posts on your site show up in prospect search results every time they're searched, even if someone is looking specifically for something like "home inspector near me" or "best agent." Tools like Google Analytics (googleanalytics.com) and Ahrefs (ahrefs.co/blog/) will help you find keywords related to what people are searching so it inspires fresh ideas about topics you should post about next!
- Develop email marketing campaigns
The most exciting thing that's happened in the real estate industry for a while is email marketing. It may seem like an old school tactic, but with more and more people spending their time online, updating your blog or social media about new listings can't hurt! And don't forget to include pictures of the properties you're listing- it might be worth uploading some virtual staging so buyers have an idea what they could do if they purchase this property from you!
- Employ virtual staging
Giving buyers a sneak preview of what the home looks like by using virtual staging websites can really pique their interest and save you time and money. A study found that staged homes sold for 6-25% more than unstaged properties in 2018 alone!
- Try experiential marketing
Experiential Marketing engages prospects by making them feel like they're actually experiencing what it's like when using your products. Try hosting an event where participants come up with their own movie trailer for Netflix movies as part of a campaign designed to increase signups on its platform; hold workshops teaching area homebuyers about how much living expenses could change if buying instead of renting; or organize hospitality suites at big sporting games that show off some local businesses' services and attract new clients in need of those same things.
- Partner with local businesses
Reach out to your personal contacts and partner up with clothing boutiques, home decor showrooms, or coffee shops for a variety of ways you can promote listings. Local business owners love the opportunity to collaborate on an open house event that will be hosted at your property – it's their chance to showcase themselves in front of prospective customers! For a unique way attract visitors coming into town looking for new homes opportunities have pop-up stores set up throughout the space - each one featuring different goods from these partnering establishments.
- Partner with local businesses
You can use your connections and partner up with clothing boutiques, home decor showrooms, or coffee shops to promote listings. Partner together for an open house event that is hosted by the housing specialist in order to encourage more people to come out. Introduce them as sponsors of a specific room; this encourages potential buyers to explore each individual space. For those who are indecisive on which rooms they want their new furniture set-up in you could work between yourself and all these stores around town so there's discounts offered if someone buys from any one store!
- Use drone photography
You may be thinking that drones are just for professional photographers, but you can use them as an agent too! Drone photography is perfect to highlight the exterior and surrounding landscape of your listings. You'll have picturesque shots with sweeping scenery in every direction. Show off features like patios or pools from above without leaving out any important details below ground level by using video footage to supplement virtual tours on your website (or even print brochures).
- Create a Zillow profile
Zillow is a popular website for people to find homes, which means it also benefits agents looking to sell their listings. By creating an account on Zillow and listing your properties through the site, you can access over 188 million monthly viewers who are interested in buying or selling houses like yours! Check out this resource from zillow with step-by-step instructions on how create a profile so that potential buyers will know what they're getting into before contacting you about setting up showing appointments.
Just sign up for an account at Zillow and list your property there – doing these two things guarantees exposure to millions of prospective homebuyers every month!
- Ask for Referrals
You want to know how you can get the best realtor? Ask for referrals. In fact, 39% of sellers using a Realtor found that agent through referral from friends or family! If this doesn't make sense to you yet, let me give an example: I had my buyer show up at one of our open houses and ask us some questions about the property- literally on their first visit ever. We knew we weren't going to have any luck with them because they were still in search mode so we offered him all these great suggestions as he was leaving (of course including contact information). He got back in touch with us after deciding what house would fit his needs perfectly without even realizing it but by following up regularly like this
Make Your Own Videos
Video is a powerful tool for realtors. It doesn't have to cost thousands either! You can make your own videos and use them strategically in order to compete with the many other agents out there who are also trying to sell their services, like you. Whether it's highly produced or recorded during an informal video call on Skype from your laptop; these types of tools may be what sets you apart as well as get that client interested in working with you instead of another agent they don’t know anything about yet.
- Co-Host a Webinar
There are many ways to make your audience more engaged with a topic and that's why it is so important for you as an event organizer to get creative. The following example shows how partnering up with other partners in the industry can be beneficial not only for them, but also for you since they will have valuable content or information about their product/service which might appeal to some people who may attend the webinar. This would ultimately result in better engagement from attendees because then there would be something specific at this session of interest rather than just general ideas on what one should do when selling their house.
Conclusion:
With these marketing ideas, you’ll be able to wow your potential customers with a stellar campaign and attract them into buying. Utilizing an excellent strategy will help set goals for each of the campaigns while also developing steps to reach those goals. If you want even more ways on how best market yourself as real estate agent, then check out this list of top websites that can lead prospective clients right in front of your doorstep!
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