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We’ve all been there. Our WordPress site is slow, our visitors are leaving and it has become impossible to add new content. We’ve tried everything – from optimizing our plugins to configuring our WP-Config file and even switching hosts. We’ve considered a fresh install, but we know that migration can be a nightmare.
It can take hours, sometimes days. All we know is that it is costly and time-consuming. What do we do to speed things up?
Whether it is a side project you’re working on or a business you’re involved with, website speed is paramount. No matter how complex your website is, every piece of content must work together. Without good, efficient website speed, you face significant challenges with the delivery of content effectively.
Before I “made” this article, I listened to countless podcasts and read numerous books. I’m not ashamed to admit I’m an autodidact. I’ve picked up things like WordPress SEO, Absolutely Infra Red, and got my hands dirty with Automate Your WordPress Blog in Minutes.
Money also plays a major role in what I think about when it comes to performance. According to Google, 60% of page speed is dependent on the ecosystem around you. Fully understanding the speed of your side projects and new websites or an engaging app will ensure they run as smoothly as possible.
Below are five things I’ve observed over the last two years with a side project that is ranging in size from a blog to a multisite website.
Blogs are ghost towns if they are slower than they should be. That is true of every niche. Depending on how many writers you have on the platform, the traffic can skew heavily to the spring or fall. This is a red flag for me.
Take the number of plugins you have on a site for example. One of my new projects has over 82 plugins. This site uses something like 13–15 servers to host it all. Based on Google’s “Speed Index,” my site has an Index Speed Score of -96. It appears that the foundation I built for this site isn’t optimized for speed to begin with.
There are many reasons why your site gets slow. While I won’t detail everything, here is a list of things to keep in mind:
1. Include a Mobile Version
On a mobile device, your screen may be smaller than that on a desktop. One of the biggest challenges for any new website (me included) is ensuring the proper font and image sizes are in place. I’m seeing constant headaches with how small some images and texts are on mobile. Some developers will use a desktop photo and put it in a mobile version. That doesn’t scale! And it’s different sizes all over the place.
In this tutorial, you’ll learn how to migrate and optimize a WordPress site that is slow and is having a near-zero bounce rate.
If you’re a newbie to WordPress, you can check out the official migration guide here. It applies to all versions: WordPress.org, Wordpress.org Premium, and every custom version of Wordpress.
I use MacOS because I’m a Mac user and also because migrating WordPress sites to other platforms requires more effort, but the process is much the same. You can follow the steps with me from here.
If you’re an experienced Mac user and you’re comfortable with the Terminal text mode (⌘-c), I’ll even show you how to send lots of requests to your hosting provider through Jeff Atwood’s fantastic guide here.
The first step is to get an understanding of the performance of the site. This article shows how to capture a snapshot of your site and use the “Benchmark Search” feature to analyze it.
It’s also important to understand how different parts of the WordPress code interact with each other. For example, there are several “mix” files inside of wp-config.php which I won’t go into detail about. For brevity and to keep this tutorial as short as possible, I’ll only point out one specific mix. Mix provides “global variables” to all of your themes. When you change your theme, these variables are overwritten. Your theme doesn’t even know it.
If your theme uses any of these variables, it’s going to cause problems for the WordPress site you’re about to migrate. The best practice is to move away from any theme that uses these global variables. Migrating a WordPress site that doesn’t have both an instance and a profile is also an excellent solution. That way, that specific variable only exists in one place.
This is where your downtime comes in. Is your hosting provider online? Are they busy? Do they let you switch hosting plans? Make sure you have everything you need to find out what’s slowing down your site.
Figure out where your site is slowing down and also look for points of improvement. The following screen is an example of a migration report I received from Sprocket. You can collect comprehensive performance data using the “Measurement” module within the Optimize Themes tab within the My Sites dashboard and report those specific points.
Now that we know where the bottlenecks are and where improvements are needed, it’s time to get to work.
Every WordPress site has a unique directory structure thanks to wp-config.php. In my case my site was hosted on 99.29.18.
So what’s a team to do?
Upgrading to a newer, more powerful hosting provider, isn’t an option. If our writers are experiencing similar issues, they will have to live with their edited posts, low-quality images, and plain, old desktops.
The path forward is often intimidating. For new writers, the only option is to move to another hosting provider, while more experienced entire team members could potentially search for workarounds. This can be intimidating since there are a lot of choices out there, which is why I decided to do a full and thorough review of the top WordPress hosting providers.
For web developers and designers, it’s often the first option to consider when looking for a WordPress hosting provider. Out of the twenty-three available options, I rate Myspace.com as one of the best from a usability point of view. However, Myspace is also one of the most expensive.
The small team behind Myspace know more and more that there’s no point in spending money on something if the visitors don’t get the results they expected. Starting with paying instead of relying on referral schemes and free resources isn’t cheap or easy at all, but I believe it’s the best way to grow.
Disclaimer: I’m not affiliated Myspace in any way, so don’t sue me 😉
You will get the expected results no matter how much money you spend on your WordPress site. The real problem arises with bigger websites, growing your team and loading more content on the same server. The more you have to do, the harder it becomes to get any results.
On Myspace.com, you pay a standard yearly fee instead of paying per user. Macy’s website comes to mind when this comparison is mentioned. When you sign up, you get a snippet for your domain name. But what constitutes your website and what content should you load on it? Would you ever use something they’re calling myspace.com? Are they even aware that hundreds of sites are registered with the same name?
It’s a free resource for anybody to login and see a few tabs. The tabs themselves don’t present any real value and the interface could be better. It’s also worth mentioning that Myspace isn’t built to be a budget or team-friendly website. You’ll need a more experienced team member to set the right expectations.
If designing requires more time and expertise to put together, you’ll spend more money. All the features you’ve been working for are still available at your disposal.
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